
menta ’24
digitall-inspirations for competitiveness
Digital businesses and managers for economic and social competitiveness
MENTA is the most important meeting place for players in the digital economy, where we discuss the technological and social trends shaping industries, strategies to keep pace with accelerated change, and best practices that support business success with top executives and decision-makers who define the future.
Digitalization is no longer a sectoral issue but an essential tool for competitiveness across all areas of the economy. Everyone wants to perform at the forefront of the competition, but how can we succeed in this struggle? This year’s MENTA provides inspirations and much more to answer this question. The focus of this year’s presentations and panel discussions will be on fresh analyses and the hottest technological innovations, while also emphasizing the sharing of practical experiences and applicable guidelines and solutions.
Beyond professional content, we offer numerous networking opportunities because we believe that cross-industry collaborations and connections play a crucial role in ensuring that we are not just followers but also shapers of the future economy!
Be a shaper of the digital future and participate in the MENTA conference!
about IVSZ
IVSZ – ALLIANCE OF DIGITAL BUSINESSES is the most influential domestic organization representing the interests of the digital economy – based on the common interests of digitalizing companies in the IT, telecommunications, and other sectors. We provide a platform and expert support to more than 300 member companies and numerous collaborating professional organizations to enhance their business environment, opportunities, and effectiveness, thereby promoting the competitiveness of the entire Hungarian economy.

Speakers
Discover the list of MENTA speakers who come from the forefront of the technology and business world. Each speaker is a recognized expert in their field and provides valuable insights into the latest trends and innovations. Get ready for inspiring presentations and exciting discussions that can open up new perspectives. Our list of speakers is continuously expanding.
dr. Balázs Vinnai
President
Balázs Vinnai has been the president of IVSZ since 2020. He is also the founder and former CEO of IND Group, which was acquired by Misys in 2014, where he continued as vice president. Later, he became the digital leader of Finastra and in 2018, the president of Finshape. He is a co-founder of Codecool and has been a senior advisor to the president of Magyar Bankholding since 2021.
Péter Csányi
Deputy CEO Digital Division
Péter is an economist and an expert in finance and corporate governance. From 2016, he led OTP Bank's Digital Sales and Development Directorate, and in 2021, he became Deputy CEO, heading the digital division. He previously worked at McKinsey, Deutsche Bank, and Merrill Lynch.
Arun Jain
Chairman & Managing Director of Intellect Design Arena
Arun Jain is the founder of Polaris Group and the Chairman of Intellect Design Arena. Intellect is the world’s largest cloud-based FinTech provider, serving 325 clients across 57 countries. Arun led the development of the eMACH.ai platform and launched several key initiatives, including the School of Design Thinking and Mission Samriddhi.
Elisabeta Moraru
Country Manager
Elisabeta Moraru is the Country Manager of Google Romania. She previously worked in management teams at Xerox and Microsoft. Elisabeta holds a Ph.D. in Communication Sciences and completed leadership programs at Duke University and INSEAD. In addition to her professional work, she mentors professionals from Central Europe.
Patrice Amann
Regional Industry Leader – EMEA Insurance & Banking, WW Financial Services
Patrice has been working in the IT and financial sectors for over 30 years, 20 of which were spent in leadership roles at Microsoft. Previously, he worked as a sales leader at Oracle. He is currently focused on Microsoft’s banking, capital markets, and insurance strategy, leading a team that works on development projects with banks and insurers in the EMEA region.
Krzysztof Kaziow
Head of Customer Engineering, Central & Eastern Europe
Krzysztof Kaziów leads Google Cloud's Customer Engineering team for Central and Eastern Europe. With over 20 years in IT, he has worked as an ERP consultant, project manager, and leader in major organizations, gaining global experience in telecom and FMCG.
Ernő Duda jr.
Ernő is an entrepreneur and investor who has participated in founding more than 20 companies. He founded Solvo Biotechnology Zrt., Hungary's largest biotechnology company, and was also the president of the Hungarian Biotechnology Association. Currently, he leads personalized health prevention at Medipredict.
Gábor Gonda
Gábor began his career at Compaq in 1999, then spent 17 years at Hewlett Packard Enterprise, where he became Managing Director of HP Hungary in 2012 and later, in 2018, the leader of the Central European region. Since 2020, he has been the Deputy CEO of Corporate Services at Magyar Telekom and the CEO of Telekom Rendszerintegráció Zrt.
Zoltán Kaszás
Group Digital Strategy Directorate
Zoltán has been responsible for OTP Group's digital strategy since April 2021. He holds degrees in mechanical engineering, economics, and an MBA. Previously, he was IT Director at Szerencsejáték Zrt. and Budapest Airport, and as CEO of T-Systems Hungary, he contributed to B2B digitalization and the introduction of 5G.
Kinga Daradics
CEO
Zsolt Leveleki
CIO
Zsolt Leveleki, the Chief Information Officer of Magyar Posta Zrt., has nearly 20 years of experience in IT and project management. He has worked in the management of SMEs, multinational companies, and public institutions and has played a significant role in managing EU funds, particularly in the establishment of the Hungarian Development Incentive Office.
Kinga Kenyeres
Szarka Zsolt
Vezérigazgató-helyettes
Dr. Zsuzsa Szabados
Vice President of Corporate Innovation
Dr. Zsuzsa Szabados obtained her law degree from the University of Debrecen and continued her studies at Corvinus University of Budapest. Since 2017, she has served as the CEO of Neumann János Nonprofit Közhasznú Kft. and later as Deputy CEO. She is currently working as the Vice President for Corporate Innovation at NKFIH.
Gergely Suppan
Gergely Suppan earned a degree in economics and subsequently worked at brokerage firms and Reuters. In 2004, he joined Takarékbank, where he focused on stock analysis and macroeconomics. From January 2024, he has been serving as Deputy State Secretary responsible for macroeconomic analysis at the Ministry of National Economy.
Richárd Szabados
State Secretary responsible for SME development and technology
Richárd Szabados was born in 1976 in Debrecen. He graduated as an economist from the University of Debrecen in 2000 and became a certified tax advisor at Perfekt Zrt. in 2002. He has worked at Arthur Andersen Consulting, Budapest Bank Zrt., K&H Bank Zrt., CIB Bank Zrt., and Erste Bank Zrt. Since 2024, he has been serving as State Secretary at the Ministry of National Economy.
Tamás Ákos
Deputy CEO of the retail division
Dr. Ákos Tamás has been the Head of the Retail Division and a member of the Board of Directors at CIB Bank since 2014. Under his leadership, the retail business has been renewed, and CIB Bank has become a competence center for the development of digital banking services. Previously, he worked in the retail divisions of Budapest Bank and MKB Bank and was a project manager at McKinsey & Company.
Balázs Zábori
CTO
Balázs graduated in medical physics from the Budapest University of Technology and Economics and was among the first to be admitted to the European Space Agency's educational program. He worked as a technical lead at the Energy Science Research Center, co-founded Remred Zrt. and the Remtech Space Technology Center, and currently serves as the head of 4iG Space and Technology Zrt.
Dr. András Sik
CEO Advisor
András earned a degree in geography from ELTE in 2003, followed by a PhD in 2011 focusing on the geoinformatics analysis of Mars surface features. Since spring 2015, he has been the Vice President of the Hungarian Astronautical Society, and by the summer, he became the Director of Spatial Services at the Lechner Knowledge Center. In the fall of 2024, he joined the 4iG team as the Geoinformatics Technology Lead.
Zsolt Kada
Bence Hoffmann
Deputy CEO
Bence Hoffmann is responsible for the business development successes at Shiwaforce. He spends most of his time exploring new collaboration opportunities and ensuring that Shiwaforce's existing partnerships are beneficial for all parties. He continuously monitors the direction of frontend development and guides the sales team’s work in line with the latest trends and demands. Additionally, he serves as the captain of the Shiwaforce football team.
Viktor Bálint
Chief Growth Officer
Viktor is the co-founder and co-CEO of Codecool, responsible for the company’s international expansion, sales, marketing, and product development. Additionally, he is actively involved with the BnL group, supporting innovative technology companies. He also contributed to the success of IND Group, which was the first fintech exit in Hungary.
Miklós Zaránd
Partner
Miklós is a partner in Deloitte's Technology, Media, and Telecommunications advisory practice. He graduated as an electrical engineer from BME and gained his consulting experience at Accenture and PwC. His expertise includes telecommunications, the gaming industry, project management, strategy, customer experience, and IT and business transformation.
Dr. Balázs Bartóki-Gönczy
He is the academic deputy dean of the Faculty of Political Science and International Studies of the National Public Service University, associate professor at the head of the department, and head of the Research Institute for International Space Law and Politics. His field of research is electronic communications and outer space law, which he teaches in Hungarian, English and French. On December 14, 2021, the Parliament elected him as a member of the Media Council.
dr. Árpád Zsolt Bodó
CEO, founder
Roland Szmola
Founder - enterprise agile coach
Over the past decade, Roland has leveraged his international corporate and organizational development experience to build Hungary's largest agile expert team, Methodology Architects. This community supports methodological transition processes both in Hungary and globally, aiming to effectively guide real change and share their knowledge.
Zoltán Csaba
CEO, enterprise agile coach
He has 15 years of experience in IT and telecommunications. Since 2014, he has been involved in designing and implementing agile transformation strategies and preparing startups for growth. He is the Managing Director of TAL Consulting and previously supported the global agile transformation of Lufthansa Systems. Currently, he supports the development of autonomous vehicles at Continental.
Barbara Fazekas
CEO & Co-Founder
Barbara is an entrepreneur and business development expert, whose latest venture is Bobcats Coding. She previously worked as the Sales Director at Budapest Metropolitan University, where she focused on attracting international students. Throughout her career, she has been the founder and CEO of Green Fox Academy and served on the board of IVSZ.
Tamás Vajtó
Agile Transformation Lead
I am Tamás Vajtó. I started my career as an IT Project Manager at HP Hungary, but for nearly 6 years now, I have been working as an Agile Coach. I further strengthened my IT knowledge at T-Systems, and then continued at OTP Bank, where I led the New Internet and Mobile Banking project, which became the pilot project for OTP's agile operations. After establishing the first 5 tribes, I began looking for new challenges, and that’s when I joined thyssenkrupp, where I was invited to lead the agile transformation and the agile team.
Bálint Tóth
Solution Manager
Péter Sáfrán
Automation Brand Leader
Antal Mihályi
Engineering Manager
Antal Mihalyi is an engineering manager at Google, leading a team developing Google’s Vertex AI Conversations in Budapest. After several years as a freelance developer in Germany, Antal returned to Hungary and gained extensive cloud, big data, and AI experience in engineering manager/director positions at Cloudera and Instructure. Since 2022, Antal has been working at Google on ML/LLM products.
László Kovács
IT support and service manager
László has been part of the Delta team since 2018. Currently, alongside his 22-member team, he works daily to address clients' pain points. With partnerships with around 20 manufacturers and over 35 certifications, he possesses extensive knowledge across nearly every segment of IT solutions.
Nándor Csaba
Advisor
Katalin Korcsok
Deputy CEO, Chief Sales Officer
Richárd Horváth
Business Development Manager
Richárd began his career in 1997 at RTL KLUB, where his task was to set up the IT system. In 2002, he joined Intel, where he worked in various positions and countries within the CEE region over 15 years. Since 2023, he has been working as a Business Development Manager at HRP Europe Kft., focusing on cybersecurity and data recovery.
Tamás Szabó
Director of vendor alliance management
Tamás Szabó, an electrical engineer, has over 25 years of experience in the IT and telecommunications industries, having worked at Delta Informatika, IBM Hungary, and T-Systems. In 2022, he joined RelNet as Director of Partner Relations, and since December 2023, he has also been leading the commercial team.
Lehel Attila Demján
CEO, Owner
Lehel is the Managing Director and founder of AKIS Management Kft. He also founded Gyűjtőszállítás.hu Kft. and Expeditive Futárszolgálat Kft., which provide logistics services. With DLA Management Kft., he develops IT solutions, and through AKIS Management Kft., he offers information security services.
Péter Aranyosi
Péter György Aranyosi is a Hungarian comedian, recipient of the Karinthy -gyűrű. He is a member of Dumaszínház and a regular performer on the show *Showder Klub*.
Attila Molnár
Vice president and leader of micro division
Péter Sere
Director of operations
Krisztina Bombera
Szabolcs Patay
CEO
How do they think about smart cities/smart roads in the USA and Western Europe, and what digital solutions can a Hungarian company offer in response? How can Hungarian technological competence be scaled to the global market? What value and solutions can a Hungarian company contribute?
Program
Immerse yourself in MENTA’s diverse and exciting programs that reveal the latest technological trends and business strategies. Listen to inspiring talks from the industry’s best and meet key representatives of the business world!
Imagine an event filled with valuable experiences, influential business figures, and new ideas – that’s what this year’s MENTA will be like. Let’s spend the most exciting two days of this fall together on the shores of Lake Balaton!
2024. szeptember 19.

08:00
Registration

09:00
Welcome
dr. Balázs Vinnai
Balázs Vinnai has been the president of IVSZ since 2020. He is also the founder and former CEO of IND Group, which was acquired by Misys in 2014, where he continued as vice president. Later, he became the digital leader of Finastra and in 2018, the president of Finshape. He is a co-founder of Codecool and has been a senior advisor to the president of Magyar Bankholding since 2021.
IVSZ, President

09:30
Welcome
Richárd Szabados
Richárd Szabados was born in 1976 in Debrecen. He graduated as an economist from the University of Debrecen in 2000 and became a certified tax advisor at Perfekt Zrt. in 2002. He has worked at Arthur Andersen Consulting, Budapest Bank Zrt., K&H Bank Zrt., CIB Bank Zrt., and Erste Bank Zrt. Since 2024, he has been serving as State Secretary at the Ministry of National Economy. |
Nemzetgazdasági Minisztérium, KKV fejlesztésért és technológiáért felelős Államtitkár

09:45
Satellites and drones in the service of the modern data industry
Earth observation satellites and unmanned aerial vehicles (UAVs) have become indispensable tools in the creation of various spatial data records, both for civil and defense purposes. Their sensors generate increasingly large volumes of highly detailed spatial data, requiring AI-based solutions for integrated management and effective fusion. With its comprehensive space technology and geoinformatics developments, 4iG Space & Defence is poised to usher in a new era in the operation of the domestic data industry.
dr. András Sik
András earned a degree in geography from ELTE in 2003, followed by a PhD in 2011 focusing on the geoinformatics analysis of Mars surface features. Since spring 2015, he has been the Vice President of the Hungarian Astronautical Society, and by the summer, he became the Director of Spatial Services at the Lechner Knowledge Center. In the fall of 2024, he joined the 4iG team as the Geoinformatics Technology Lead.
4iG Space and Defence Technology Plc., CEO Advisor

10:05
Establishing domestic satellite capabilities and services
Based on the development trends in the space industry, small satellite services are among the most rapidly growing, dual-use, and almost entirely crisis-resistant market segments. In the coming years, the 4iG Group plans to enter this market with significant investments and developments, aiming to become a key player in the telecommunications and Earth observation services sectors in the Central and Eastern European region. To achieve this, 4iG seeks to create a vertically integrated portfolio, with its main components being independent satellite design competencies and satellite manufacturing capabilities in the 50-400 kg small satellite range, through the establishment of the REMTECH space technology center, as well as the development of its own satellite control and data analysis ground infrastructure.
Balázs Zábori
Balázs graduated in medical physics from the Budapest University of Technology and Economics and was among the first to be admitted to the European Space Agency’s educational program. He worked as a technical lead at the Energy Science Research Center, co-founded Remred Zrt. and the Remtech Space Technology Center, and currently serves as the head of 4iG Space and Technology Zrt.
Remred Space Technologies, CTO

10:25
What is Longevity, and what is its connection to information technology?
With scientific progress, an increasing amount of information related to our health is being accumulated (imaging, test results, genetics, etc.), but evaluating their correlations is not trivial. The goal of Longevity is to extend healthy human years. How can personalized recommendations be developed using modern healthcare data to maximize lifespan and health?
dr. Balázs Bartóki-Gönczy
Balázs Bartóki-Gönczy is a lawyer, he obtained a Hungarian law degree from Pázmány Péter Catholic University, a French law degree from Panthéon-Assas Paris II and Paris Saclay universities, specializing in telecommunications and space law at the latter. He earned an MBA degree at the University of Lyon III and a PhD degree at the Pázmány Péter Catholic University School of Law.
He is the academic deputy dean of the Faculty of Political Science and International Studies of the National Public Service University, associate professor at the head of the department, and head of the Research Institute for International Space Law and Politics. His field of research is electronic communications and outer space law, which he teaches in Hungarian, English and French. On December 14, 2021, the Parliament elected him as a member of the Media Council.

10:45
Coffe break

11:00
Practical experiences of NIS2 pre-audits from a system integrator's perspective (HUN)
IT and information security have never been more relevant. With the implementation of the NIS2 directive, security regulations are becoming stricter. From the perspective of an integrator, and not just an integrator but also from the viewpoint of operators and IT security professionals, one thing is certain… we have a lot of tasks ahead of us!
László Kovács
László has been part of the Delta team since 2018. Currently, alongside his 22-member team, he works daily to address clients’ pain points. With partnerships with around 20 manufacturers and over 35 certifications, he possesses extensive knowledge across nearly every segment of IT solutions.
Delta Systems Kft., IT support and services manager
Nándor Csaba
AKIS Management Kft., Advisor

11:20
Why is it important to focus on IT asset and license management?
With the advancement of information technology, companies increasingly support their business activities with various software solutions. The number of these solutions grows year by year, as do the associated costs. Today, some companies allocate a significant portion of their annual budget to software license costs. This presentation highlights the risks that can be avoided and the financial benefits that can be gained by establishing optimized asset and license management practices.azdálkodást.
Péter Sáfrán
IBM Magyarország, Automation Brand Leader, on behalf of the Inter-Computer Group

11:35
Panel discussion (HUN)
Te küldted




Katalin Korcsok
DELTA Systems Kft., Deputy CEO of Commercial affairs
Attila Lehel Demján
Lehel az AKIS Management Kft. ügyvezetője és alapítója. Megalapította a Gyűjtőszállítás.hu Kft.-t és az Expeditive Futárszolgálat Kft.-t, amelyek logisztikai szolgáltatásokat nyújtanak. A DLA Management Kft.-vel informatikai megoldásokat fejleszt, az AKIS Management Kft.-vel pedig információbiztonsági szolgáltatásokat biztosít.
AKIS Management Kft., CEO, Owner
Richárd Horváth
Richárd 1997-ben kezdte pályafutását az RTL KLUB-nál, ahol az informatikai rendszer kiépítése volt a feladata. 2002-ben csatlakozott az Intelhez, ahol 15 év alatt több pozícióban és országban dolgozott a CEE régióban. 2023-tól a HRP Europe Kft. Business Development Manager-ként a kiberbiztonság és adatmentés területén tevékenykedik.
HRP Europe Kft., Business Development Manager
Tamás Szabó
Tamás Szabó, an electrical engineer, has over 25 years of experience in the IT and telecommunications industries, having worked at Delta Informatika, IBM Hungary, and T-Systems. In 2022, he joined RelNet as Director of Partner Relations, and since December 2023, he has also been leading the commercial team.
RelNet Technológia Kft., Director of vendor alliance management
Attila Molnár, moderator
IVSZ, Vice President of micro division

12:15
In the cloud and grounded at the same time (HUN)
Digital transformation requires modern application infrastructure. Cloud providers are, of course, happy to let us use theirs for a price, but what should we do if we can’t, don’t want to, or if it’s simply not worth fully migrating to the cloud? At the same time, we don’t want to miss out on the benefits of cloud-native technologies.
Bálint Tóth
Intalion, Solution Manager

12:30
Lunch

13:30
Megrekedt agilis forradalom? A transzformáció kihívásai és a fejlődés új irányai
Az elmúlt években Magyarországon is egyre több szervezet vezette be az agilis működést, azonban sok esetben úgy tűnik, hogy a fejlődés egy bizonyos szintnél megállt. Az agilis transzformációk során tapasztalható egyfajta plató, ahol a meglévő tudás és a nemzetközi tapasztalatok integrációja gyakran nem elégséges ahhoz, hogy tovább lendítse a szervezeteket tipikus problémákon. Pedig világszinten már számos nagyvállalat sikeresen megoldotta azokat a kihívásokat, amelyekkel hazai cégek jelenleg még küzdenek.
Kerekasztal-beszélgetésben arra fókuszálunk, hogyan lehet új lendületet adni az agilis transzformációnak itthon, és milyen nemzetközi gyakorlatok nyújtanak példát a továbblépéshez. Az újonnan megalakuló IVSZ Agilis Munkacsoport is azt a célt tűzte ki maga elé, hogy elősegítse a hazai agilis közösség fejlődését és integrálja a nemzetközi legjobb gyakorlatokat a magyar piacra.
Csatlakozz hozzánk, beszéljük át közösen, hogyan tehetjük a nemzetközi legjobb gyakorlatokat a hazai szervezetek sikerének kulcsává.
Viktor Bálint, moderátor
Viktor a Codecool társalapítója és társ-ügyvezetője, a cég nemzetközi terjeszkedéséért, értékesítéséért, marketingjéért és termékfejlesztéséért felel. Emellett a BnL csoportban is aktívan tevékenykedik, ahol innovatív technológiai vállalatokat támogat. Részt vett az IND Group sikerében, amely az első hazai fintech exit volt.
Codecool
Roland Szmola
Roland az elmúlt évtizedben nemzetközi nagyvállalati és szervezetfejlesztési tapasztalatait Magyarország legnagyobb agilis szakértői csapatának, a Methodology Architects-nek a megépítésére fordította. Ez a közösség hazánkban és világszerte támogat módszertani tranzíciós folyamatokat, céljuk a valós változások eredményes kísérése és tudásuk átadása.
Methodology Architects, Alapító – enterprise agile coach
Zoltán Csaba
15 év IT/telco tapasztalattal rendelkezik. 2014 óta agilis transzformációs stratégiák tervezésében és megvalósításában vesz részt, valamint startupokat készít fel. A TAL Consulting ügyvezetője, korábban a Lufthansa Systems globális agilis transzformációját segítette, jelenleg a Continental önvezető autók fejlesztését támogatja.
TAL Consulting, CEO, enterprise agile coach
Tamás Vajtó
thyssenkrupp Components Technology Hungary, Agile Transformation Lead
Bence Hoffmann
Hoffmann Bence a Shiwaforce üzletfejlesztési sikereiért felel. Ideje java részében új együttműködési lehetőségeket keres és azon dolgozik, hogy a Shiwaforce meglévő partnerkapcsolatai mindenki számára eredményesek legyenek. Folyamatosan figyeli, merre tart a frontendfejlesztés, és a legújabb trendeknek és igényeknek megfelelő irányban tartja az értékesítési csapat munkáját. Plusz kapitányként a Shiwaforce focicsapatáét is.
Shiwaforce, Általános vezérhelyettes
Dr. Árpád Zsolt Bodó
Hoffmann Bence a Shiwaforce üzletfejlesztési sikereiért felel. Ideje java részében új együttműködési lehetőségeket keres és azon dolgozik, hogy a Shiwaforce meglévő partnerkapcsolatai mindenki számára eredményesek legyenek. Folyamatosan figyeli, merre tart a frontendfejlesztés, és a legújabb trendeknek és igényeknek megfelelő irányban tartja az értékesítési csapat munkáját. Plusz kapitányként a Shiwaforce focicsapatáét is.
Sprint Consulting, CEO, founder

14:00
Is the digital economy growing?
In 2019, we said that the digital economy could become the driving force of the entire national economy when we last measured its true extent in the Hungarian economy. Five years have passed since then—years filled with unprecedented economic challenges—and now we’ve measured the footprint of the digital economy again. Is the domestic ICT sector crisis-resistant? How are employment, investment, and export generated by the digital economy evolving? Spoiler alert! There’s still much work to be done…
Péter Sere, moderator
IVSZ, Director of operations
dr. Zsuzsa Szabados
Dr. Zsuzsa Szabados obtained her law degree from the University of Debrecen and continued her studies at Corvinus University of Budapest. Since 2017, she has served as the CEO of Neumann János Nonprofit Közhasznú Kft. and later as Deputy CEO. She is currently working as the Vice President for Corporate Innovation at NKFIH.
NKFIH
Kinga Kenyeres
Kinga completed business and economic studies at Hungary’s leading universities. After gaining 10 years of experience in telecommunications, she worked for 8 years at the National Development Agency, followed by leadership roles at Századvég and Deloitte. She is currently the CEO of Századvég Konjunktúrakutató Zrt., where she strengthens the company’s domestic and international position.
Századvég, CEO
Suppan Gergely
Gergely Suppan obtained a degree in economics and subsequently worked at brokerage firms and Reuters. He joined Takarékbank in 2004, where he focused on stock analysis and macroeconomics. Since January 2024, he has been working as Deputy Secretary of State for Macroeconomic Analysis at the Ministry of National Economy.
Nemzetgazdasági Minisztérium, makrogazdasági elemzésért felelős helyettes államtitkár

14:35
Economic Impact Study of Cloud Technologies in Hungary
Miklós Zaránd
Miklós is a partner in Deloitte’s Technology, Media, and Telecommunications advisory practice. He graduated as an electrical engineer from BME and gained his consulting experience at Accenture and PwC. His expertise includes telecommunications, the gaming industry, project management, strategy, customer experience, and IT and business transformation.
Deloitte, Partner

14:50
Cloud, AI & data - a handy toolbox for growth
The technological advancement is taking a lot of public attention, as some of the new possibilities look almost magical. Shall we just move to the cloud to succeed? Is it enough? Krzysztof Kaziów will share with you the technology “art of possible” and he will try to answer the above questions, disclosing the most important ingredients of the magic formula |
Krzysztof Kaziow
Google Cloud, Head of Customer Engineering, Central & Eastern Europe

15:10
Coffee break

15:30
Hand in hand: competitiveness and digitalization
Péter Csányi
Péter is an economist and an expert in finance and corporate governance. From 2016, he led OTP Bank’s Digital Sales and Development Directorate, and in 2021, he became Deputy CEO, heading the digital division. He previously worked at McKinsey, Deutsche Bank, and Merrill Lynch.
OTP Bank, Deputy CEO Digital Division

15:50
Design Thinking for Business Impact and Scale (ENG)
Sustainable Business Outcomes is the core priority of any business leader. In management we call 3 kinds of Thinking for driving impact
1. Systemic Thinking or First Principle Thinking
2. System Thinking or Management Thinking
3. Design Thinking
The session will address the 6 organisation capitals framework for building sustainable high impact culture emerged from Design Thinking. The session will also weave in role of Technology architecture and Gen AI for driving accelerated growth.
Arun Jain
Arun Jain is the founder of Polaris Group and the Chairman of Intellect Design Arena. Intellect is the world’s largest cloud-based FinTech provider, serving 325 clients across 57 countries. Arun led the development of the eMACH.ai platform and launched several key initiatives, including the School of Design Thinking and Mission Samriddhi.
Polaris Group, Founder, Intellect Design Arena, Chairman & Managing Director

16:30
Making AI helpful for everyone - the opportunity of the economic impact of AI
I intend to approach the numbers behind a recent AI Economic Impact Report covering the Hungarian opportunities to increase and use the benefits of AI for all citizens and institutions. |
Elisabeta Moraru
Elisabeta Moraru is the Country Manager of Google Romania. She previously worked in management teams at Xerox and Microsoft. Elisabeta holds a Ph.D. in Communication Sciences and completed leadership programs at Duke University and INSEAD. In addition to her professional work, she mentors professionals from Central Europe.
Google Romania, Country Manager

16:55
Session
Patrice Amann
Patrice has been working in the IT and financial sectors for over 30 years, 20 of which were spent in leadership roles at Microsoft. Previously, he worked as a sales leader at Oracle. He is currently focused on Microsoft’s banking, capital markets, and insurance strategy, leading a team that works on development projects with banks and insurers in the EMEA region.
Microsoft, Regional Industry Leader of EMEA Insurance & Banking, WW Financial Services

17:15
Q&A (ENG)
Arun Jain
Polaris Group, Founder, Intellect Design Arena, Chairman & Managing Director
Elisabeta Moraru
Google Romania, Country Manager
Patrice Amann
Microsoft, Regional Industry Leader of EMEA Insurance & Banking, WW Financial Services
Zoltán Kaszás, moderator
Zoltán has been responsible for OTP Group’s digital strategy since April 2021. He holds degrees in mechanical engineering, economics, and an MBA. Previously, he was IT Director at Szerencsejáték Zrt. and Budapest Airport, and as CEO of T-Systems Hungary, he contributed to B2B digitalization and the introduction of 5G.
OTP Bank, Group Digital Strategy Directorate

17:35
Discussion with the winner of the previous year's Gyurós Tibor Award
How do they think about smart cities/smart roads in the USA and Western Europe, and what digital solutions can a Hungarian company offer in response? How can Hungarian technological competence be scaled to the global market? What value and solutions can a Hungarian company contribute?
Szabolcs Patay
Szabolcs Patay, the CEO and founder of Commsignia, is a pioneer in vehicle-to-everything (V2X) communication technologies and the recipient of the 2023 Gyurós Tibor Award. Under Szabolcs’s leadership, Commsignia has rapidly advanced in vehicle communication, improving the safety and efficiency of transportation.
Commsignia, CEO

Krisztina Bombera
host

17:50
Ceremonial presentation of the Gyurós Tibor Award

18:00
Sunset Garden Party Dinner Reception

20:00
Gala dinner

21:00
Stand-up comedy
Péter Aranyosi
Péter György Aranyosi is a Hungarian comedian, recipient of the Karinthy -gyűrű. He is a member of Dumaszínház and a regular performer on the show *Showder Klub*.
Comedian

21:30
MENTA Party
2024. szeptember 20.

09:30
Voice of Customers panel discussion
dr. Balázs Vinnai
IVSZ, President
Gábor Gonda
Gábor 1999-ben kezdte pályafutását a Compaq-nál, majd 17 évet töltött a Hewlett Packard Enterprise-nál, ahol 2012-től a magyar HP ügyvezetője, 2018-tól pedig a közép-európai régió vezetője volt. 2020-tól a Magyar Telekom vállalati szolgáltatások vezérigazgató-helyettese és a Telekom Rendszerintegráció Zrt. vezérigazgatója.
Magyar Telekom, Chief Commercial Officer Enterprise
Kinga Daradics
eMAG Hungary, CEO
Zsolt Leveleki
Magyar Posta, CIO
Tamás Ákos
Magyar Posta, Informatikai Főigazgató
Zsolt Szarka
MÁV-Start Zrt., Deputy CEO

10:20
Low-code, generative AI, and increasingly expensive Hungarian developers. Is there life beyond the image of cheap outsourcing?
The presentation examines three seemingly separate topics, which together reveal important connections. First, a case study will be presented in which a senior software developer used low-code, no-code, and generative AI tools over the course of three weeks to build as many features of https://x.com/ as possible. This will be followed by a summary of what Bobcats Coding has learned over the past two years about international sales and the state of the domestic contract development market. While these topics may not seem related, they highlight a common challenge faced by IVSZ member companies: the shifting international market position of Hungarian IT professional services companies, which is undergoing a radical transformation. We have outgrown the “cheap” category, but what is our new character?
Barbara Fazekas
Barbara is an entrepreneur and business development expert, whose latest venture is Bobcats Coding. She previously worked as the Sales Director at Budapest Metropolitan University, where she focused on attracting international students. Throughout her career, she has been the founder and CEO of Green Fox Academy and served on the board of IVSZ.The presentation examines three seemingly separate topics, which together reveal important connections. First, a case study will be presented in which a senior software developer used low-code, no-code, and generative AI tools over the course of three weeks to build as many features of https://x.com/ as possible. This will be followed by a summary of what Bobcats Coding has learned over the past two years about international sales and the state of the domestic contract development market. While these topics may not seem related, they highlight a common challenge faced by IVSZ member companies: the shifting international market position of Hungarian IT professional services companies, which is undergoing a radical transformation. We have outgrown the “cheap” category, but what is our new character?
Bobcats Coding, CEO & Co-Founder

10:40
AI Backstage
The AI revolution has changed how we work, and this is especially true for those working on AI itself. We’d like to offer a sneak peek into how you can plan, develop, manage, and compete when everything around you is changing at an unprecedented pace. This talk may help you identify what’s changing and what trends are here to stay.
Antal Mihályi
Antal Mihalyi is an engineering manager at Google, leading a team developing Google’s Vertex AI Conversations in Budapest. After several years as a freelance developer in Germany, Antal returned to Hungary and gained extensive cloud, big data, and AI experience in engineering manager/director positions at Cloudera and Instructure. Since 2022, Antal has been working at Google on ML/LLM products.
Google, Engineering Manager

11:00
The Transformation of a Traditional Bank – Adaptability as a Competitiveness Indicator
How can the adaptive operations typical of tech companies be aligned with the heavily regulated banking sector? What strategies and technological solutions enable a bank to respond flexibly to market changes and strengthen its position in the financial sector? How does this look in practice in the context of a three-bank merger?
Zsolt Kada
Zsolt earned his engineering qualifications at the Polytechnic University of Turin and Pázmány Péter Catholic University. He began his career as a research developer in Turin, then worked at Erste Bank, IND Group, and GIRO Zrt. Since 2023, he has been the Managing Director of Digital Technology at MBH Bank, and he also teaches at the University of Debrecen and Pázmány University.
MBH Bank, Digital Customer Solutions Development and Operation Executive Director

11:20
Europe's Competitiveness in the New Space Age
The lecture aims to briefly summarize the challenges Europe faces in the new space race, with a special focus on strategically important autonomous capabilities and the regulatory environment.
Ernő Duda
Ernő is an entrepreneur and investor who has participated in founding more than 20 companies. He founded Solvo Biotechnology Zrt., Hungary’s largest biotechnology company, and was also the president of the Hungarian Biotechnology Association. Currently, he leads personalized health prevention at Medipredict.
Medipredict – CEO, Magyar Biotechnológiai Szövetség- President

Krisztina Bombera
host

12:00
Lunch
2024. szeptember 19.
2024. szeptember 20.
09:00

Welcome
dr. Balázs Vinnai
Balázs Vinnai has been the president of IVSZ since 2020. He is also the founder and former CEO of IND Group, which was acquired by Misys in 2014, where he continued as vice president. Later, he became the digital leader of Finastra and in 2018, the president of Finshape. He is a co-founder of Codecool and has been a senior advisor to the president of Magyar Bankholding since 2021.
IVSZ, President
9:30

Voice of Customers panel discussion
dr. Balázs Vinnai
Balázs Vinnai has been the president of IVSZ since 2020. He is also the founder and former CEO of IND Group, which was acquired by Misys in 2014, where he continued as vice president. Later, he became the digital leader of Finastra and in 2018, the president of Finshape. He is a co-founder of Codecool and has been a senior advisor to the president of Magyar Bankholding since 2021.
IVSZ, President
08:00

Registration

Gábor Gonda
Gábor 1999-ben kezdte pályafutását a Compaq-nál, majd 17 évet töltött a Hewlett Packard Enterprise-nál, ahol 2012-től a magyar HP ügyvezetője, 2018-tól pedig a közép-európai régió vezetője volt. 2020-tól a Magyar Telekom vállalati szolgáltatások vezérigazgató-helyettese és a Telekom Rendszerintegráció Zrt. vezérigazgatója.
Magyar Telekom, Chief Commercial Officer Enterprise
09:30

Welcome
Richárd Szabados
Richárd Szabados was born in 1976 in Debrecen. He graduated as an economist from the University of Debrecen in 2000 and became a certified tax advisor at Perfekt Zrt. in 2002. He has worked at Arthur Andersen Consulting, Budapest Bank Zrt., K&H Bank Zrt., CIB Bank Zrt., and Erste Bank Zrt. Since 2024, he has been serving as State Secretary at the Ministry of National Economy. |
IVSZ, President

Daradics Kinga
Kinga az Emag Magyarország ügyvezető igazgatója. Korábban a Mol Románia vezetője volt, és a Forbes magazin román kiadása öt alkalommal választotta be a legbefolyásosabb női vezetők közé. Tanulmányait többek között a Harvard Business Schoolon végezte, és jelentős tapasztalattal rendelkezik a kiskereskedelem, technológia és fintech területén.
eMAG Magyarország, Ügyvezető igazgató
09:45

Satellites and drones in the service of the modern data industry
Earth observation satellites and unmanned aerial vehicles (UAVs) have become indispensable tools in the creation of various spatial data records, both for civil and defense purposes. Their sensors generate increasingly large volumes of highly detailed spatial data, requiring AI-based solutions for integrated management and effective fusion. With its comprehensive space technology and geoinformatics developments, 4iG Space & Defence is poised to usher in a new era in the operation of the domestic data industry.

Zsolt Leveleki
Magyar Posta, CIO
dr. András Sik
András earned a degree in geography from ELTE in 2003, followed by a PhD in 2011 focusing on the geoinformatics analysis of Mars surface features. Since spring 2015, he has been the Vice President of the Hungarian Astronautical Society, and by the summer, he became the Director of Spatial Services at the Lechner Knowledge Center. In the fall of 2024, he joined the 4iG team as the Geoinformatics Technology Lead.
4iG Space and Defence Technology Plc., CEO Advisor

Tamás Ákos
Dr. Tamás Ákos has been the Head of the Retail Division and a member of the Board of Directors at CIB Bank since 2014. Under his leadership, the retail business has been revitalized and CIB Bank has become a competence center for digital banking services development. Previously, he worked in the retail divisions of Budapest Bank and MKB Bank, and was a project manager at McKinsey & Company.
CIB Bank
10:05

Establishing domestic satellite capabilities and services
Based on the development trends in the space industry, small satellite services are among the most rapidly growing, dual-use, and almost entirely crisis-resistant market segments. In the coming years, the 4iG Group plans to enter this market with significant investments and developments, aiming to become a key player in the telecommunications and Earth observation services sectors in the Central and Eastern European region. To achieve this, 4iG seeks to create a vertically integrated portfolio, with its main components being independent satellite design competencies and satellite manufacturing capabilities in the 50-400 kg small satellite range, through the establishment of the REMTECH space technology center, as well as the development of its own satellite control and data analysis ground infrastructure.

Zsolt Szarka
MÁV-Start Zrt., Deputy CEO
Balázs Zábori
Balázs graduated in medical physics from the Budapest University of Technology and Economics and was among the first to be admitted to the European Space Agency’s educational program. He worked as a technical lead at the Energy Science Research Center, co-founded Remred Zrt. and the Remtech Space Technology Center, and currently serves as the head of 4iG Space and Technology Zrt.
Remred Space Technologies, CTO
09:25

What is Longevity, and what is its connection to information technology?
With scientific progress, an increasing amount of information related to our health is being accumulated (imaging, test results, genetics, etc.), but evaluating their correlations is not trivial. The goal of Longevity is to extend healthy human years. How can personalized recommendations be developed using modern healthcare data to maximize lifespan and health?
dr. Balázs Bartóki-Gönczy
Balázs Bartóki-Gönczy is a lawyer who earned a Hungarian law degree from Pázmány Péter Catholic University, a French law degree from Panthéon-Assas Paris II and Paris Saclay universities, specializing in telecommunications and space law at the latter. He obtained an MBA from Lyon III University and a PhD from the Doctoral School of Law at Pázmány Péter Catholic University.
He is the Vice-Dean of Science at the Faculty of Public Governance and International Studies at the National University of Public Service, an associate professor and head of department, and the head of the Space Law and Policy Research Institute. His research focuses on electronic communications and space law, which he teaches in Hungarian, English, and French. On December 14, 2021, he was elected a member of the Media Council by the Hungarian Parliament.
10:20

Low-code, generative AI, and increasingly expensive Hungarian developers. Is there life beyond the image of cheap outsourcing?
The presentation examines three seemingly separate topics, which together reveal important connections. First, a case study will be presented in which a senior software developer used low-code, no-code, and generative AI tools over the course of three weeks to build as many features of https://x.com/ as possible. This will be followed by a summary of what Bobcats Coding has learned over the past two years about international sales and the state of the domestic contract development market. While these topics may not seem related, they highlight a common challenge faced by IVSZ member companies: the shifting international market position of Hungarian IT professional services companies, which is undergoing a radical transformation. We have outgrown the “cheap” category, but what is our new character?
10:20

Coffee break
Barbara Fazekas
Barbara is an entrepreneur and business development expert, whose latest venture is Bobcats Coding. She previously worked as the Sales Director at Budapest Metropolitan University, where she focused on attracting international students. Throughout her career, she has been the founder and CEO of Green Fox Academy and served on the board of IVSZ.The presentation examines three seemingly separate topics, which together reveal important connections. First, a case study will be presented in which a senior software developer used low-code, no-code, and generative AI tools over the course of three weeks to build as many features of https://x.com/ as possible. This will be followed by a summary of what Bobcats Coding has learned over the past two years about international sales and the state of the domestic contract development market. While these topics may not seem related, they highlight a common challenge faced by IVSZ member companies: the shifting international market position of Hungarian IT professional services companies, which is undergoing a radical transformation. We have outgrown the “cheap” category, but what is our new character?
Bobcats Coding, CEO & Co-Founder
11:00

Practical experiences of NIS2 pre-audits from a system integrator's perspective (HUN)
IT and information security have never been more relevant. With the implementation of the NIS2 directive, security regulations are becoming stricter. From the perspective of an integrator, and not just an integrator but also from the viewpoint of operators and IT security professionals, one thing is certain… we have a lot of tasks ahead of us!
László Kovács
László has been part of the Delta team since 2018. Currently, alongside his 22-member team, he works daily to address clients’ pain points. With partnerships with around 20 manufacturers and over 35 certifications, he possesses extensive knowledge across nearly every segment of IT solutions.
Delta Systems Kft., IT support and services manager
10:40

AI Backstage
The AI revolution has changed how we work, and this is especially true for those working on AI itself. We’d like to offer a sneak peek into how you can plan, develop, manage, and compete when everything around you is changing at an unprecedented pace. This talk may help you identify what’s changing and what trends are here to stay.
Antal Mihályi
Antal Mihalyi is an engineering manager at Google, leading a team developing Google’s Vertex AI Conversations in Budapest. After several years as a freelance developer in Germany, Antal returned to Hungary and gained extensive cloud, big data, and AI experience in engineering manager/director positions at Cloudera and Instructure. Since 2022, Antal has been working at Google on ML/LLM products.
Google, Engineering Manager

Nándor Csaba
AKIS Management Kft., Advisor
11:00

The Transformation of a Traditional Bank – Adaptability as a Competitiveness Indicator
How can the adaptive operations typical of tech companies be aligned with the heavily regulated banking sector? What strategies and technological solutions enable a bank to respond flexibly to market changes and strengthen its position in the financial sector? How does this look in practice in the context of a three-bank merger?
Zsolt Kada
Zsolt earned his engineering qualifications at the Polytechnic University of Turin and Pázmány Péter Catholic University. He began his career as a research developer in Turin, then worked at Erste Bank, IND Group, and GIRO Zrt. Since 2023, he has been the Managing Director of Digital Technology at MBH Bank, and he also teaches at the University of Debrecen and Pázmány University.
MBH Bank, Digital Customer Solutions Development and Operation Executive Director
11:20

Why is it important to focus on IT asset and license management?
With the advancement of information technology, companies increasingly support their business activities with various software solutions. The number of these solutions grows year by year, as do the associated costs. Today, some companies allocate a significant portion of their annual budget to software license costs. This presentation highlights the risks that can be avoided and the financial benefits that can be gained by establishing optimized asset and license management practices.
Péter Sáfrán
IBM Magyarország, Automation Brand Leader, on behalf of the Inter-Computer Group
11:20


Europe's Competitiveness in the New Space Age
The lecture aims to briefly summarize the challenges Europe faces in the new space race, with a special focus on strategically important autonomous capabilities and the regulatory environment.
Ernő Duda
Ernő is an entrepreneur and investor who has participated in founding more than 20 companies. He founded Solvo Biotechnology Zrt., Hungary’s largest biotechnology company, and was also the president of the Hungarian Biotechnology Association. Currently, he leads personalized health prevention at Medipredict.
Medipredict – CEO, Magyar Biotechnológiai Szövetség- President
Krisztina Bombera
host
11:35

Panel discussion (HUN)
Katalin Korcsok
DELTA Systems Kft., Deputy CEO of Commercial affairs
11:50

Konferencia zárása

Attila Lehel Demján
Lehel az AKIS Management Kft. ügyvezetője és alapítója. Megalapította a Gyűjtőszállítás.hu Kft.-t és az Expeditive Futárszolgálat Kft.-t, amelyek logisztikai szolgáltatásokat nyújtanak. A DLA Management Kft.-vel informatikai megoldásokat fejleszt, az AKIS Management Kft.-vel pedig információbiztonsági szolgáltatásokat biztosít.
AKIS Management Kft., CEO, Owner
12:00

Lunch

Richárd Horváth
Richárd 1997-ben kezdte pályafutását az RTL KLUB-nál, ahol az informatikai rendszer kiépítése volt a feladata. 2002-ben csatlakozott az Intelhez, ahol 15 év alatt több pozícióban és országban dolgozott a CEE régióban. 2023-tól a HRP Europe Kft. Business Development Manager-ként a kiberbiztonság és adatmentés területén tevékenykedik.
HRP Europe Kft., Business Development Manager

Tamás Szabó
Tamás Szabó, an electrical engineer, has over 25 years of experience in the IT and telecommunications industries, having worked at Delta Informatika, IBM Hungary, and T-Systems. In 2022, he joined RelNet as Director of Partner Relations, and since December 2023, he has also been leading the commercial team.
RelNet Technológia Kft., Director of vendor alliance management

Attila Molnár, moderator
IVSZ, Vice President of micro division
12:15

In the cloud and grounded at the same time (HUN)
Digital transformation requires modern application infrastructure. Cloud providers are, of course, happy to let us use theirs for a price, but what should we do if we can’t, don’t want to, or if it’s simply not worth fully migrating to the cloud? At the same time, we don’t want to miss out on the benefits of cloud-native technologies.
Bálint Tóth
Intalion, Solution Manager
12:30

Lunch
13:30

Megrekedt agilis forradalom? A transzformáció kihívásai és a fejlődés új irányai
Az elmúlt években Magyarországon is egyre több szervezet vezette be az agilis működést, azonban sok esetben úgy tűnik, hogy a fejlődés egy bizonyos szintnél megállt. Az agilis transzformációk során tapasztalható egyfajta plató, ahol a meglévő tudás és a nemzetközi tapasztalatok integrációja gyakran nem elégséges ahhoz, hogy tovább lendítse a szervezeteket tipikus problémákon. Pedig világszinten már számos nagyvállalat sikeresen megoldotta azokat a kihívásokat, amelyekkel hazai cégek jelenleg még küzdenek.
Kerekasztal-beszélgetésben arra fókuszálunk, hogyan lehet új lendületet adni az agilis transzformációnak itthon, és milyen nemzetközi gyakorlatok nyújtanak példát a továbblépéshez. Az újonnan megalakuló IVSZ Agilis Munkacsoport is azt a célt tűzte ki maga elé, hogy elősegítse a hazai agilis közösség fejlődését és integrálja a nemzetközi legjobb gyakorlatokat a magyar piacra.
Csatlakozz hozzánk, beszéljük át közösen, hogyan tehetjük a nemzetközi legjobb gyakorlatokat a hazai szervezetek sikerének kulcsává.

Viktor Bálint, moderator
Viktor a Codecool társalapítója és társ-ügyvezetője, a cég nemzetközi terjeszkedéséért, értékesítéséért, marketingjéért és termékfejlesztéséért felel. Emellett a BnL csoportban is aktívan tevékenykedik, ahol innovatív technológiai vállalatokat támogat. Részt vett az IND Group sikerében, amely az első hazai fintech exit volt.
Codecool

Roland Szmola
Roland az elmúlt évtizedben nemzetközi nagyvállalati és szervezetfejlesztési tapasztalatait Magyarország legnagyobb agilis szakértői csapatának, a Methodology Architects-nek a megépítésére fordította. Ez a közösség hazánkban és világszerte támogat módszertani tranzíciós folyamatokat, céljuk a valós változások eredményes kísérése és tudásuk átadása.
Methodology Architects, Alapító – enterprise agile coach

Zoltán Csaba
15 év IT/telco tapasztalattal rendelkezik. 2014 óta agilis transzformációs stratégiák tervezésében és megvalósításában vesz részt, valamint startupokat készít fel. A TAL Consulting ügyvezetője, korábban a Lufthansa Systems globális agilis transzformációját segítette, jelenleg a Continental önvezető autók fejlesztését támogatja.
TAL Consulting, CEO, enterprise agile coach

Tamás Vajtó
I am Tamás Vajtó. I started my career as an IT Project Manager at HP Hungary, but for nearly 6 years I have been working as an Agile Coach. My IT knowledge was further strengthened at T-Systems, and then I continued at OTP, where I led the New Internet and Mobile Banking project, which became the PILOT project for OTP’s agile operations. After establishing the first 5 tribes, I started seeking new challenges, and that’s when I connected with thyssenkrupp, who invited me to lead the agile transformation and agile team management.
thyssenkrupp Components Technology Hungary, Agile Transformation Lead

Bence Hoffmann
Bence Hoffmann is responsible for the business development successes at Shiwaforce. He spends most of his time seeking new collaboration opportunities and working to ensure that Shiwaforce’s existing partnerships are successful for everyone involved. He constantly monitors trends in frontend development and directs the sales team’s efforts to align with the latest trends and demands. Additionally, as an extra captain, he also leads the Shiwaforce soccer team.
Shiwaforce, Általános vezérhelyettes

Dr. Árpád Zsolt Bodó
CEO, founder
14:00

Is the digital economy growing?
In 2019, we said that the digital economy could become the driving force of the entire national economy when we last measured its true extent in the Hungarian economy. Five years have passed since then—years filled with unprecedented economic challenges—and now we’ve measured the footprint of the digital economy again. Is the domestic ICT sector crisis-resistant? How are employment, investment, and export generated by the digital economy evolving? Spoiler alert! There’s still much work to be done…
Péter Sere, moderator
IVSZ, Director of operations

dr. Zsuzsa Szabados
Dr. Zsuzsa Szabados obtained her law degree from the University of Debrecen and continued her studies at Corvinus University of Budapest. Since 2017, she has served as the CEO of Neumann János Nonprofit Közhasznú Kft. and later as Deputy CEO. She is currently working as the Vice President for Corporate Innovation at NKFIH.
NKFIH

Kinga Kenyeres
Kinga completed business and economic studies at Hungary’s leading universities. After gaining 10 years of experience in telecommunications, she worked for 8 years at the National Development Agency, followed by leadership roles at Századvég and Deloitte. She is currently the CEO of Századvég Konjunktúrakutató Zrt., where she strengthens the company’s domestic and international position.
Századvég, CEO

Gergely Suppan
Gergely Suppan obtained a degree in economics and subsequently worked at brokerage firms and Reuters. He joined Takarékbank in 2004, where he focused on stock analysis and macroeconomics. Since January 2024, he has been working as Deputy Secretary of State for Macroeconomic Analysis at the Ministry of National Economy.
Ministry of national economy, Deputy secretary of state for macroeconomic analysis
14:35

Economic Impact Study of Cloud Technologies in Hungary
Miklós Zaránd
Miklós is a partner in Deloitte’s Technology, Media, and Telecommunications advisory practice. He graduated as an electrical engineer from BME and gained his consulting experience at Accenture and PwC. His expertise includes telecommunications, the gaming industry, project management, strategy, customer experience, and IT and business transformation.
Deloitte, Partner
14:50

Cloud, AI & data - a handy toolbox for growth
Krzysztof Kaziow
Google Cloud, Head of Customer Engineering, Central & Eastern Europe
15:10

Coffee break
15:30

Hand in hand: competitiveness and digitalization
Péter Csányi
Péter is an economist and an expert in finance and corporate governance. From 2016, he led OTP Bank’s Digital Sales and Development Directorate, and in 2021, he became Deputy CEO, heading the digital division. He previously worked at McKinsey, Deutsche Bank, and Merrill Lynch.
OTP Bank, Deputy CEO Digital Division
15:50

Design Thinking for Business Impact and Scale (ENG)
Sustainable Business Outcomes is the core priority of any business leader. In management we call 3 kinds of Thinking for driving impact
1. Systemic Thinking or First Principle Thinking
2. System Thinking or Management Thinking
3. Design Thinking
The session will address the 6 organisation capitals framework for building sustainable high impact culture emerged from Design Thinking. The session will also weave in role of Technology architecture and Gen AI for driving accelerated growth.
Arun Jain
Arun Jain is the founder of Polaris Group and the Chairman of Intellect Design Arena. Intellect is the world’s largest cloud-based FinTech provider, serving 325 clients across 57 countries. Arun led the development of the eMACH.ai platform and launched several key initiatives, including the School of Design Thinking and Mission Samriddhi.
Polaris Group, Founder, Intellect Design Arena, Chairman & Managing Director
16:30

Making AI helpful for everyone - the opportunity of the economic impact of AI
I intend to approach the numbers behind a recent AI Economic Impact Report covering the Hungarian opportunities to increase and use the benefits of AI for all citizens and institutions. |
Elisabeta Moraru
Elisabeta Moraru is the Country Manager of Google Romania. She previously worked in management teams at Xerox and Microsoft. Elisabeta holds a Ph.D. in Communication Sciences and completed leadership programs at Duke University and INSEAD. In addition to her professional work, she mentors professionals from Central Europe.
Google Romania, Country Manager
16:55

Session
Patrice Amann
Patrice has been working in the IT and financial sectors for over 30 years, 20 of which were spent in leadership roles at Microsoft. Previously, he worked as a sales leader at Oracle. He is currently focused on Microsoft’s banking, capital markets, and insurance strategy, leading a team that works on development projects with banks and insurers in the EMEA region.
Microsoft, Regional Industry Leader of EMEA Insurance & Banking, WW Financial Services
17:15

Q & A (ENG)
Péter Csányi
OTP Bank, Deputy CEO Digital Division

Arun Jain
Polaris Group, Founder, Intellect Design Arena, Chairman & Managing Director

Elisabeta Moraru
Google Romania, Country Manager

Patrice Amann
Microsoft, Regional Industry Leader of EMEA Insurance & Banking, WW Financial Services

Zoltán Kaszás, moderator
Zoltán has been responsible for OTP Group’s digital strategy since April 2021. He holds degrees in mechanical engineering, economics, and an MBA. Previously, he was IT Director at Szerencsejáték Zrt. and Budapest Airport, and as CEO of T-Systems Hungary, he contributed to B2B digitalization and the introduction of 5G.
OTP Bank, Group Digital Strategy Directorate
17:35


Discussion with the winner of the previous year's Gyurós Tibor Award
How do they think about smart cities/smart roads in the USA and Western Europe, and what digital solutions can a Hungarian company offer in response? How can Hungarian technological competence be scaled to the global market? What value and solutions can a Hungarian company contribute?
Szabolcs Patay
Szabolcs Patay, the CEO and founder of Commsignia, is a pioneer in vehicle-to-everything (V2X) communication technologies and the recipient of the 2023 Gyurós Tibor Award. Under Szabolcs’s leadership, Commsignia has rapidly advanced in vehicle communication, improving the safety and efficiency of transportation.
Commsignia, CEO
Krisztina Bombera
host
17:50

Ceremonial presentation of the Gyurós Tibor Award
18:00

Sunset Garden Party Dinner Reception
20:00

Gala dinner
21:00

Stand-up comedy
Péter Aranyosi
Péter György Aranyosi is a Hungarian comedian, recipient of the Karinthy -gyűrű. He is a member of Dumaszínház and a regular performer on the show *Showder Klub*.
Comedian
21:30

MENTA party
Tickets
Tickets for IVSZ members
104 000 Ft + 27% VAT
Tickets for IVSZ members
104 000 Ft + 27% VAT
Tickets for non IVSZ members
154 000 Ft + 27% VAT
Tickets for non IVSZ members
154 000 Ft + 27% VAT
*ATTENTION! The discounts for IVSZ members are conditional upon no outstanding membership fees.
The conference participation fee includes attendance at the 2-day event, as well as the costs for dinner, coffee breaks, and lunch. The taxes and contributions for these costs must be paid by the participant in accordance with the current laws and regulations. The ticket price does not inculde accommodation . It is not possible to purchase a one-day participation ticket for the conference.
The meal cost included in the participation fee is 47,500 HUF + 27% VAT.
Venue
The venue
Hunguest Hotel Bál Resort
Balatonalmádi
“Where Balaton embraces you…”
- stunning panorama, the soothing colors of Lake Balaton
- quality ingredients, refreshments, mouth-watering bites, grilled dinners
- precise event technology, rooms with natural light
- one hour’s drive from Budapest
- vast green areas in the hotel garden

Rooms
The premium rooms are elegantly minimalist, with artistically selected unique textiles and watercolor technique decorations that evoke the soothing feeling of Lake Balaton. Almost every room offers a stunning view.
Single room: 43,800 HUF + VAT/night
Double room: 48,000 HUF + VAT/night



frequently asked questions
We are happy to answer the most frequently asked questions about the conference to ensure you arrive prepared and we can provide the best possible experience for all participants. Below, you will find the most important information about registration, programs, the venue, and other practical details. If you have any further questions, please contact us at menta@ivsz.hu.
How can i purchase a ticket for the conference?
By clicking on the Ticket Purchase menu item or the Buy My Ticket button, you will find the necessary information for purchasing a ticket for the event. You can only purchase your ticket online, and the total amount can be settled by bank transfer or credit card payment. During registration, you also have the option to book a room at the conference venue, Hunguest Hotel Bál Resort ****.
Until when can i purchase a ticket?
Tickets can be purchased until September 18, 2024, provided there are still available spots at the venue. Please note that registration will close once the venue’s capacity is reached, regardless of the previously mentioned deadline, so we recommend registering as soon as possible!
Can multiple people from our company or institution attend the conference? is group registration possible?
Yes, anyone can initiate the purchase of multiple tickets. In the case of group registration, only the initiator of the registration will have access to the data of all the registered persons, and they cannot log in individually. You can also book accommodation for group members or only certain individuals.
Does the ticket price include catering?
The participation fee provides comprehensive catering for our guests during the specified period. On the first day of the conference, this includes coffee breaks, lunch, a non-alcoholic drink package, and a gala dinner. On the second day of the conference, it includes breakfast and a coffee break.
Will i receive an invoice for my participation?
Yes, after the fee is paid, an electronic invoice will be sent to the email address provided during registration.
How can i get to the hotel?
Participants arrive individually at the event. Parking is limited in the hotel’s parking lot and the surrounding streets.
Is it possible to book accommodation?
Yes, during registration, you can book a room directly at the Hunguest Hotel Bál Resort ****, the conference venue.
Can i cancel my registration?
- If the cancellation is received before August 15, 2024, the paid participation fee and accommodation fee will be refunded.
- For cancellations received between August 15 and September 10, 2024, a 50% refund of the registration fee will be provided.
We cannot accept cancellations after September 10.
In connection with your your registration and reservation please feel free to contact at menta@ivsz.hu.
Whom should i contact if i have further questions?
If you have any questions regarding the event, registration, invoicing, or accommodation, please write to menta@ivsz.hu. Our colleagues will be happy to assist you.
Sponsors
MENTA would not be possible without the support of our sponsors, who are committed to business development. We are proud to work with companies that play a leading role in their respective industries and contribute to the success of the conference. We thank our partners for enabling the creation of an event that inspires and connects the shapers of the future.
MAIN SPONSORS
SPONSORS
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Partner collaborations
Please contact us at menta@ivsz.hu regarding sponsorship opportunities for the event.
Data Privacy Notice
General Terms and Conditions
Imprint
Contact Information
Event Manager: Éva Losonczi, ConceptFlow Kft. – Project Manager, Event Organizer
Email: hello@conceptflow.hu
Phone: +36 20 771 3033
Event Organizer:
IVSZ Nonprofit Kft.
Headquarters: 1095 Budapest, Tinódi utca 1-3. C. Ground floor, door 2
Company Registration Number: 01-09-291678
Tax Number: 25833618-2-43
Court of Registration: Company Registry Court of the Budapest-Capital Regional Court
Email: IVSZnonprofitkft@ivsz.hu
Hosting Service Provider:
Company Name: Hidden Design Kft.
Headquarters: 1095 Budapest, Gát utca 21. Ground floor 1
Mailing Address: 1094 Budapest, Tűzoltó utca 66. Ground floor 4
Tax Number: 23089655-2-43
Company Registration Number: 01-09-278702